Data-Driven Marketing

How the best B2B marketers use data to grow faster.

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Stop guessing. Learn how marketers from the best SaaS companies are leveraging data to grow.

Guillaume Cabane avatar
Gilles Bertaux

The companies that master the use of data in their marketing efforts are the ones that win.

Hiten Shah avatar
Hiten Shah
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What's Inside

12 chapters, released bi-weekly

Chapter 1

Customer Retention

A breakdown of top-performing SaaS retention emails at CloudApp, AdRoll, and CoSchedule

Janet Choi Senior Manager of Product Marketing,
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Chapter 2

Website Personalization

Why personalization matters for B2B. How Optimizely, Citrix, and BMI Research approach personalization

Cara Harshman B2B Storyteller and Content Marketer
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Chapter 3

B2B SEO: Content That Ranks

A step-by-step playbook for building B2B content that ranks on organic search

Bernard Huang Co-founder of Clearscope and Mushi Labs
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Chapter 4

Data-Driven PR: The Story You Never Knew You Had

How smart startups use data to get media attention

Brian Dema Marketing Strategy at Silicon Valley Bank
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Chapter 5

Customer Onboarding

How the best B2B companies use data to optimize onboarding and increase conversion

Ty Magnin Director of Marketing at Appcues
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Chapter 6

ABM Fundamentals

The process and data that are the building blocks of great ABM campaigns

Charlie Liang Director of Marketing at Engagio
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Chapter 7

B2B SEO: A/B Testing for Search

How to grow organic traffic and optimize your SEO with A/B testing

Emily Friedlander Marketing and SEO Accounts at Rankscience
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Chapter 8

Drip Email Sequences

Level up your email personalization with first and third party data

Anna Jacobsen Education Director at Drip
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Chapter 9

Competitive Marketing

How to build and run automated competitive marketing campaigns and win back lost customers

Brianne Kimmel Growth Marketing at Zendesk
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Chapter 10

Modern Marketing Analytics

The marketing attribution models and analytics stacks at today's best B2B SaaS companies

Emily Ritter Director of Marketing at Mode Analytics
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Chapter 11

Facebook Ads for B2B

How B2B compaines like Gusto leverage social advertising to drive hypergrowth

Soso Sazesh CEO and Founder of Growth Pilots
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Chapter 12

Marketing Benchmarks

A benchmark survey of over 100 of the top B2B SaaS companies

Tomasz Tunguz Venture capitalist @ Redpoint Ventures
Coming Soon
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New chapters published every 2 weeks